Vision, Mission and Values

Our Vision

Our purpose is to actively protect and enhance people’s lives

Actively: we play a proactive and leading role in improving people’s lives through insurance.

Protect: we are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.

Enhance: Generali is also committed to creating value.

People: we deeply care about our clients’ and our people’s future and lives.

Lives: ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.

Our Mission

Our mission is to be the first choice by delivering relevant and accessible insurance solutions

First choice: logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.

Delivering: we ensure achievement striving for the highest performance.

Relevant: anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.

Accessible: simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.

Insurance Solutions: we aim at offering and tailoring a bright combination of protection, advice and service.

Our Values

Deliver on the promise, Value our people, Live the community, Be open

Deliver on the promise: we tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients. We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people: we value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.

Live the community: we are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.

Be open: we are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.


Generali plays its role as insurer, adopting an approach that manages the various sustainability aspects in a perspective of continual improvement.

The main milestones in its sustainability commitment are the following:


  • Issue of the Ethical Code of the Generali Group
  • Creation of the CSR unit


  • First edition of the Group Sustainability Report 2004
  • Issue of the Ethical Code for Relations with Suppliers in Italy
  • Creation of the Eco-Committee


  • Issue of the European Social Charter of the Generali Group
  • Issue in Austria of a code regulating the relations with suppliers
  • Further development in Israel of the section about the relations with suppliers in the Ethical Code
  • Adhesion to the ethical investment criteria of the Norwegian Government Pension Fund


  • Creation of the Sustainability Committee
  • Participation in the UN Global Compact initiative


  • Issue of the Group Sustainability Report 2007 just weeks after the Annual Report of the Parent Company and its approval by the Board of Directors of Assicurazioni Generali S.p.A.


  • Issue of the Environmental Policy of the Generali Group
  • Re-organization of the Eco-Committee and its re-naming as the EMS Committee
  • Creation of the national CSR Committees
  • Launch of a project aimed at introducing a corporate Environmental Management System (EMS)


  • Review of the Ethical Code of the Generali Group and its approval by the Board of Directors of Assicurazioni Generali S.p.A.
  • Inclusion in the ASPI (Advanced Sustainable Performance Indices) Eurozone


  • Issue of the Ethical Code for Supplier of the Generali Group
  • Adhesion to Principle for Responsible Investments (PRI)
  • Adhesion to CDP Water Disclosure
  • Inclusion in the FTSE4Good index


  • Issue of the Generali Group Code of Conduct
  • Certification of the greenhouse gas emissions of the EMS in accordance with the ISO 14064 standard as from 2012
  • Inclusion in the MSCI WORLD ethical indices


  • Issue of the Charter of Sustainability Commitments, approved by the Board of Directors of Assicurazioni Generali S.p.A.
  • Online version of the 2012 Sustainability Report
Assicurazioni Generali S.p.A. - C.F. e P.IVA 00079760328